Sarah Becherer, Ocra’s Vice President of Marketing, sat down with Isaiah Mouw, President @ PAVE Mobility and Executive Producer of The Parking Podcast!
Sarah and Isaiah discussed about the discipline of “parketing” (parking + marketing) as well as The Parketing Collective, the industry’s first free and open collective for parking marketers and the parketing curious. It has 75+ active members and a LinkedIn community of nearly 300 as of December 2024.
TPC’s mission is to seek out, spotlight, and celebrate the diverse experiences, perspectives, and expertise of passionate “parketing” professionals, all to the end goal of building a future where marketing professionals propel the parking industry forward through shared knowledge.
It was co-founded in May 2024 by Sarah, Jordan Weiss, VP of Marketing @ Umojo; Heidi Barber, VP of Marketing @ Parker Technology; Joslin Serrano, Business Analyst @ Parkway Corporation; & RJ Juliano, CIO & SVP of Marketing @ Parkway Corporation.
To join The Parketing Collective, fill out this 2-minute application.
Parking professionals of all disciplines, flight levels, industry tenure, and marketing knowledge/experience are welcome (learn more here!).
Upon submission, you’ll receive an invite to the Slack community and be on the mailing list for TPC’s monthly meetings where members take the mic to unpack a specific marketing function, campaign, or tactic.
Member benefits include:
⭐ Access to an active Slack community of 75+ parketers
⭐ Monthly e-meetups on specific topics
⭐ Opportunities to present & educate the group
⭐ Editorial opportunities with leading publications
⭐ Tool recommendations & evaluations from your peers
… with more coming soon in 2025!
You can stream the episode here:
The Parking Podcast is also building the world’s first parking museum.
If you have any historical or important parking artifacts or art, and would be willing to donate to the museum, you can submit them here for display on their website.
Thanks again, Isaiah + The Parking Podcast, for inviting Sarah to stop by!
Sarah Becherer is the Vice President of Marketing @ Ocra. She has 15 years of experience in demand generation, brand building, and go-to-market strategy for fast-growing B2B/B2B2C tech companies.
At Ocra, she leads top-of-funnel inbound and outbound initiatives, demand gen programming, product GTM, and brand marketing.
She is one of the founding members of The Parketing Collective, a free and open organization for unparalleled parking marketers & the “parketing” curious. She serves on the IPMI Allyship & Equity Committee and the Women in Parking Marketing Advisory Board.
