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Sarah Becherer Joins Women In Parking’s Advisory Council 2024

The Ocra team is proud to announce that Sarah Becherer, our VP of Marketing, has been appointed to the Women in Parking Advisory Council.

Sarah first entered the parking and mobility industry in 2017 as the head of B2B marketing at SpotHero, a leading consumer online reservations marketplace.

In that role, she established and grew the B2B marketing team to include functions for content marketing, sales enablement, and marketing automation.

Sarah and her team supported the SpotHero Sales organization in partnering with parking operators, parking asset owners, and individual spot owners in monetize their parking spaces by capturing active demand for consumers searching for parking.

In 2021, after 3 years at SpotHero, Sarah served as Director of Demand Generation for VTS, an end-to-end SaaS platform for commercial real estate companies to maximize yield of their assets.

During this time, she also provided ongoing consultation to Ethan, Nate, and other founding members of the Ocra team on brand and marketing initiatives, as well as executing the brand overhaul in September 2022.

In February 2023, inspired by the company’s vision and impressed by its rapid trajectory and first-of-its-kind offering, Sarah joined Ocra full-time as its first female executive.

Today, at Ocra, Sarah owns Ocra’s brand, demand generation, thought leadership, creative, events, and marketing operations while executing people-focused marketing programming that communicates Ocra’s mission of a connected parking world full of partnerships with 1+1=3 outcomes.

The Ocra team is proud to be aligned with an organization doing such meaningful work in our industry for women and everyone who supports them.

With Sarah’s appointment to Advisory Council, she’s excited to support Women in Parking in a greater capacity, giving back to an organization that she’s found tremendous value in since first embarking on her parking journey nearly seven years ago.

If you’re interested in partnering on “parketing” initiatives with Sarah, you can add her on LinkedIn and find her at sarah@getocra.com.

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