FOR COMMERCIAL PARKING
Omni-Channel Rate & Inventory Management
Parking operators use Ocra as the one centralized platform for managing rates, inventory, blackouts, & reporting across infinite parking consumer demand channels.
React To The Market & Increase Revenue
Effectively manage online inventory to a default outcome: higher yield.
Ocra’s software lets parking operators and asset owners respond quickly to changes in the market to grab more margin on each space.
- Make updates to rates and inventory from anywhere
- Leverage real-time data to set variable pricing
- Diversify your channel mix to expand reach without marketing spend
- Make the demand channels compete
- Remove revenue ceilings for high-performing channels
One Platform For Omni-Channel Management
Maximize online revenue by defragmenting systems and de-siloing data & reporting.
Defragmented Tech Stack
Technology integrations are expensive and time-consuming to build and maintain. This is what we specialize in.
Universal Inventory
All channels race to sell from one big inventory pool – and when a space sells through one channel, Ocra automatically removes it from all others.
Synchronized Reporting
Eliminate manual reconciliation with one place to view and download reports on full program and per-channel performance.
Centralized Rate Management
Make rate changes to all channels at once or set them on a per-channel basis, all within Ocra.
Blackout Control
Set and remove blackouts autonomously instead of reaching out to each channel's account representative.
Advanced Permissioning
Add unlimited users at no extra cost, and give each user the right level of read/write permissions on the location level.
solution spotlight
Universal Inventory
When we were operators, we learned that it’s impossible for a busy operations team to manage every single reservation across multiple demand channels.
So, we built Universal Inventory.
How it works: operators allocate their desired total online inventory in Ocra, and all channels can access 100% of that inventory pool and compete to sell it.
This ensures that a high-performing channel never hits a revenue ceiling, and that lower-performing channel isn’t saddled with inventory that it can’t sell.
When a space sells, we automatically remove it from the pool, eliminating oversolds.
ocra in action
A leading national parking operator leveraged the Ocra software platform and saw massive revenue outcomes within two weeks, including:
- 103% increase in online revenue
- Higher per-space turnover
- Shorter advanced booking window
- 2 new consumer segments converting at optimized rates
- 4x increase in reservation volume
solution spotlight
Centralized Reporting
Do less analysis; get more data. Ocra instantly surfaces insights that take operators hours of manual analysis to uncover.
See which channels are “winning”, which verticals drive revenue, how much money will hit the bank each month, and more, with reports like:
- Growth revenue by channel
- Reporting by pay-out date
- Revenue rollup by vertical
- New vs. returning customers
- Booking duration fill chart
- Occupancy heat map
