Chicago, IL – February 10, 2026 – Ocra, the first AI-powered revenue management platform purpose-built for hotel parking assets, today announced that it has been named winner of the prestigious 2026 ALIS Tech Challenge Award at the Americas Lodging Investment Summit (ALIS) for its Revenue Management System (RMS) / Global Distribution System (GDS) software and innovative approach to yield management.
The Americas Lodging Investment Summit (ALIS) is the leading hotel investment conference in North America, bringing together hotel executives, investors, developers, and technology innovators in this hospitality space. The ALIS Tech Challenge spotlights solutions that deliver immediate and concrete value to hotel asset owners.
Competing against top hospitality industry innovators, Ocra stood out for its measurable financial impact. With optimized pricing, dynamic distribution, and strategic revenue management in place, hotel parking margins can exceed 70-80% – far outpacing F&B, spa services, and other ancillary revenue streams. The Ocra platform unlocks this value without guest experience disruption or operational burden, generating incremental revenue even when room revenues soften.
“Being recognized by leading hotel owners and operators for the bottom-line impact that Ocra is making in the industry is truly humbling,” says Ethan Glass, CEO & Co-Founder, Ocra. “We appreciate the opportunity to share our mission, vision, and solutions with the judges alongside other hotel technology providers, all of whom are making a tremendous impact on different parts of the industry.”
The Ocra platform effectively generates ancillary revenue for hotels by combining proprietary revenue management, AI-powered pricing optimization, and ideal channel distribution strategies that enable hotels to:
- Maximize yield on underutilized parking inventory
- Capture high-margin revenue from non-guest customers
- Integrate parking profits with broader hotel revenue strategies
Ocra’s recognition underscores the growing relevance of parking as an untapped high-margin revenue stream for hotel owners and operators. In an environment of constrained RevPAR, the hospitality industry is shifting toward data-driven ancillary revenue optimization, and parking is emerging as a key contributor to hotel financial health and profitability.
About Ocra
Ocra is an AI-powered Revenue Management System (RMS) and Global Distribution System (GDS) purpose-built for hotel parking assets. Hotels use Ocra to sell underutilized parking inventory to non-guest customers using online marketplaces (“parking OTAs”) to find parking near airports, venues, and other hotspots. Ocra’s team of parking revenue management experts drives growth without adding labor or disrupting operations, helping hotels increase net operating income (NOI) while never compromising guest parking.
20+ hotel groups partner with Ocra to achieve optimum yield of their parking assets – including MCR, Starwood Capital Group, Aimbridge, Stonebridge, Highwood Properties, Concord Hospitality, and OTH Hotels & Resorts.
Ocra has raised $10M in strategic funding to date – $3.5M in an oversubscribed round in April 2024 led by MCR and Parker Technology, and $5M led by Trestle Partners with significant follow-on from MCR in August 2025.
For more information, visit getocra.com or email info@getocra.com.
Media Contact
Sarah Becherer
VP, Marketing
Ocra
sarah@getocra.com
