In response to insatiable demand, we’re proud to introduce a full bottom-up rebuild of our centralized demand channel management platform for parking operators: Ocra Version 2.0.
Read on for the what, why, and how, or check out the official press release: Ocra Launches New Future-Proofed Version of Its Centralized Management Platform for Parking Operators [BUSINESS WIRE, July 29, 2022]
Rebuilt From the Ground Up
Ocra Version 2.0 is a full bottom-up rebuild of the platform, built in response to insatiable demand from parking operators for a way to centrally manage rates, inventory, blackouts, and reporting across all of their customer demand channels, all in one place.
Its infrastructure is informed by the understanding that the parking industry requires flexibility and connectivity between various technologies that have existed for years.
The outcome of this connectivity is parking operators being able to leverage all of these technologies to the desired outcomes of data monetization, maximum yield, and peak operational efficiency.
Ocra Version 2.0 is a purely agnostic B2B SaaS platform that is free of tech debt, future-proofed, and paving the way for scalable technology in the parking industry.
What’s New in Version 2.0
Version 2.0 introduces the next generation of solutions for Universal Inventory, One-Click Rate Management, Blackout Control, Consolidated Reporting, and Advanced Permissioning.
Also new in Version 2.0, in response to escalating demand, is our API offering for non-parking operators.
Technology companies that want to enhance their offerings can take advantage of Ocra’s suite of flexible APIs to embed our entire platform or specific solutions.
We’re now able to now send and surface data in any format that a third party requires while empowering them to control Ocra’s features directly within their own technologies.
Methodology & Discovery
Version 2.0 is the result of in-depth market research and customer discovery. Through thousands of conversations with parking industry experts, we uncovered a ubiquitous problem: industry fragmentation.
Based on these findings, and on our experiences as former event parking operators who faced challenges with managing multiple customer demand channels at scale, we built a minimum viable product to validate not just the problem, but the solution for it.
Over the next two years, the Ocra team continued to identify problems and solutions.
Version 2.0, released today, is the cumulation of these learnings and built on a solid foundation for scalability, utilizing a cutting-edge tech stack.
Building for Insatiable Demand
In his own words, Ethan Glass, our CEO & Co-Founder, describes the two-year journey from Ocra’s MVP to the fully realized Version 2.0:
Everything we build at Ocra is thoroughly ideated, tested, and deployed in collaboration with parking operators. We tackle each decision with the question “What problem are we solving?”.
However, as we continued to iterate and grow the original platform, we encountered the very best problem possible: there was insatiable demand for our solution and we simply could not scale quick enough to supply for that demand.
This helped us make the decision to invest in a full bottom-up rebuild for what we are calling Version 2.0.
This rebuild encompasses all that we have learned thus far and has a strong foundation with a very wide base to enable us to build faster integrations and features while providing the ability to iterate at unprecedented speed.
This was made possible by raising a round of funding in 2021 and diligently hiring parking technology experts along with seasoned engineers.
As the parking industry continues to advance, Ocra will lead the way in data, integrations, and connectivity.
See Version 2.0 in Action
Ocra is available on a subscription basis for the full suite or through an à la carte model based on client needs.