Ethan and Brian discuss Ethan’s journey from parking cars to building the industry’s most robust centralized demand channel management platform for parking operators and owners.
Ethan shares the challenges around managing rates and inventory that he faced as a parking operator utilizing multiple aggregators to sell parking near the LA Coliseum and how these roadblocks led his team to build Ocra (“One-Click Rate Adjustment”) to grow at scale.
Ethan, inspired by his family’s people-focused business practices and focus on building true partnerships with 1+1=3 outcomes, left the North Shore of Chicago for Los Angeles to study film and media at Occidental College and join the entrepreneurship program.
It was in this program that he and his co-founder, Nate Dunning, identified a parking problem around the LA Coliseum. This marked the beginning of their journey into the industry.
Harder Than It Looks is a podcast hosted by Brian Wolff, CEO of Parker Technology, and created by the Parker Technology team to facilitate connections and illuminate solutions to common problems within the parking and mobility industry.
Each episode highlights the voices of experts in the space, discusses trends and forward-looking technological innovations, and provides professional food for thought. All in an effort to help one another get better at what we know is harder than it looks… parking a car!
View every episode of Harder Than It Looks on the Parker Technology website.