[Case Study] Operator Success With Optimized Product Structures
By implemented Ocra’s Optimized Product Structure, a leading national operator started converting two new consumer segments: the “deal-sensitive” parker and the “last-minute” parker.
Chief Parking Data Officer Interview: Todd Tucker, FLASH
Todd Tucker, 26-year industry veteran and executive at FLASH, shares why he thinks operators “opening the funnel” with customer demand channels is critically important – plus, how many bones he’s broken as MMA fighter.
Parking Data Hygiene: A Critical Tool in Effective Decision-Making
Discipline and rigor around ensuring the completeness and correctness of data used to make business decisions results in sharper insights, lower operational costs, and higher margins.
