By implemented Ocra’s Optimized Product Structure, a leading national operator started converting two new consumer segments: the “deal-sensitive” parker and the “last-minute” parker.
Chris Everton, our VP of Product, shares how smaller operators can use the “build, buy, or partner” framework to add technology, grow their footprint, and punch up against larger competitors.
National Parking Association Expo 2022 was our first time exhibiting at a parking conference. Here’s the methodology that we used to make the decision to invest, and what we saw for results.
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