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Ocra on the Move: 2022 Year in Review

2022 was a sensational year and there is much to celebrate.

Find the highlights in this post – plus, get a sneak peak into 2023!

Note From Ethan, our CEO

It’s a privilege to share Ocra’s momentum and milestones with you every month in our newsletter. This year, in particular, there has been so much to celebrate.

From launching Version 2.0 of our platform to onboarding hundreds of locations, being first-time NPA exhibitors, growing our brand footprint, and nearly doubling the size of our team, it’s been a sensational 2022.

Headed into 2023, I am energized, honored, and thankful. Thankful for my team, for our partners, and for our industry, where the appetite for innovation and partnerships is stronger than ever.

I hope that your holidays are restful, and I’m looking forward to accelerating even faster together in January.

Cheers to 2023!

Ethan Glass
CEO & Co-Founder, Ocra

2022 By The Numbers

As of Friday, December 16, 2022, Ocra has accomplished…

  • $17.54+ million in gross sales flowing through our platform
  • 420,557 transactions flowing through our platform
  • 221 new locations added
  • 20+ new operator partners

Highlights

Highlight: Partner Success!

Last month, we released the first of many partner success stories we’ll be sharing in 2023. In this case study, a leading national operator is knocking it out of the park at a key location leveraging Ocra’s Optimized Product Structure.

CHECK IT OUT >>>

Highlight: V2 Platform Launch!

In response to overwhelming demand, we introduced a full bottom-up rebuild of our platform in August 2022. Built using the most advanced tech stack, Version 2.0 is free of tech debt, flexible, and modular from the ground up.

SEE VERSION 2 IN ACTION >>>

Highlight: Exhibiting at NPA 2022!

This year, we were honored to become first-time exhibitors at NPA Expo! In addition to our expo hall debut, we had the incredible opportunity to join parking luminaries on stage for three thought leadership panels.

READ ABOUT OUR EXPERIENCE >>>

Highlight: Team Growth!

In 2022, the size of our team nearly doubled. We brought on Sarah Becherer as VP of Growth, Travis Miller as Front-End Technology Lead, Trae Wallace as Director of Data, and Avarie Anderson as Product Support Lead.

READ ABOUT OUR EXPERIENCE >>>

Highlight: New Website & Blog!

Following our rebrand in Q4 2021 to Ocra*, we launched a new website in Q1 2022, which includes our Parking Technology Blog. Designed to be lightweight and informative, it’s packed with resources for operators, demand channels, and technology partners.

*We’re not in a gumbo**, and we’re not headlining in any shows at Seaworld, either 😉

“Ocra” stands for “One Click Rate Adjustment”, which is the name of the centralized rate management feature we built for ourselves when we were event operators, and one of the first solutions that we validated with and rolled out to our partners.

**Mmmm, gumbo.

Team Announcement: Introducing Avarie!

Avarie Anderson, Product Support Lead

We’re thrilled to finally announce that Avarie Anderson, previously Director of Operations at Peak Parking, has joined Ocra as Product Support Lead.

Working as an operator for 6 years, she saw the good, the bad and the ugly, and set out to be among those who changed it for the better. She’s looking forward to teaming up with our partners to help them get the best outcomes and most utility out the Ocra platform.

CONNECT WITH AVARIE >>

Top 8 Ocra Publications in 2022

We launched our blog, along with our new website, in March of this year. Since then, we’ve had the awesome opportunity to interview many industry luminaries and be featured in leading industry trades.

Here are the articles and interviews that got the most traction in 2022:

  1. 8 Things We Learned About Customer Success at IPMI 2022
  2. Build, Partner, or Buy? 3 Ways to Grow With Added Technologies
  3. NPA Expo 2022: Our Experience As First-Time Exhibitors
  4. Chief Parking Data Officer Interview: Todd Tucker, Senior Vice President of Market Development & General Counsel @ Arrive/FLASH
  5. Parking Data Hygiene: A Critical Tool in Effective Decision-Making (Parking Magazine)
  6. 3 Hot Topics of Conversation with Parking Operators at PIE 2022
  7. Data Unlocked: Tech Innovations Drive Competitive Advantage (Parking Magazine)
  8. Parking Origin Stories: Ethan Glass, CEO & Co-Founder, Ocra (Parking Today)

Sneak peak into 2023…

There’s lot in store for Ocra and our partners in 2023, including:

  • An exciting fundraising announcement (coming up soon!)
  • Big partnership roll-outs
  • New data-backed case studies and success stories
  • Enhanced platform functionality and interface

As another year of exciting events kicks off, you can find us at:

  • Winter Leadership Forum 2/5–2/8 in Tucson, AZ (contact Ethan to meet up)
  • PIE Expo 2023 3/28–3/30 in Schaumburg, IL (sessions TBA!)
  • IPMI Expo 2023 6/11–6/14 in Fort Worth, TX
  • NPA Expo 2023 9/18–9/21 in New Orleans, LA

We’d love to share more about what’s on our roadmap. To schedule a quick call at a time that’s convenient for you, email info@getocra.com.

SEND US A MESSAGE >>>

Sarah Becherer

Sarah has 13+ years of experience in developing programming for demand generation, brand awareness, and customer acquisition for fast-growing B2B tech companies in a variety of industries including e-commerce, proptech, and mobility. Today, as Vice President of Growth at Ocra, she leads growth strategy and execution for showing (not just telling!) the outcomes of Ocra for parking operators and their technology partners. When she's not "parketing", Sarah likes to make pasta, study French, accumulate tattoos, and explore unfamiliar places.

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